Masters of User Experience

User Experience Expert

“As an individual contributor, his work became the GOLD STANDARD after he turned the PRISM project around, demonstrating a blend of vision and execution.”
– Loye Kenny, Sr. Program Manger, Optiv Cyber Security

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Awards

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Projects Finished

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Years of Experience

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Global Clients

measurable ability

UX Strategy

UX Design

UX Research

UX Prototyping

UX Evangelism

Product Ownership

What App I Use

Tools of the Trade

As a seasoned UX professional, I specialize in leveraging the latest tools and technologies to deliver cutting-edge, user-centered design solutions. Proficient in Figma, Sketch, InVision, Axure RP, and Adobe Creative Suite, I ensure seamless design processes and high-quality outcomes. My expertise extends to using advanced research techniques, prototyping tools, and data analytics to inform and validate design decisions. By staying current with industry trends and continuously honing my skills, I provide innovative and effective UX strategies that enhance user satisfaction and drive business success. Let’s create exceptional user experiences together.”

Figma

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Sketch

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Adobe XD

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Miro

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It's not only about the looks

Define

Low Fi

Prototype

UX design goes beyond aesthetics, focusing on understanding user needs through thorough research and a structured discovery process. This involves user interviews, contextual inquiries, and creating personas and journey maps to identify pain points and opportunities. The team engages in open brainstorming, sketching, wireframing, and prototyping to iteratively test and refine ideas. A safe space for deliberation is essential, fostering open communication, diverse perspectives, and psychological safety. This collaborative environment ensures the final product not only looks good but also effectively meets (and often exceeds) user needs and business goals.

Emphaty

😎I want to introduce myself

Professional Experience

I excel in executing end-to-end product design and enhancement projects. My skill sets allow me to tackle complex problems head-on and transform them into elegant and intuitive design solutions. With a proven track record of success, I approach every challenge with the utmost confidence in my ability to help the team deliberate on the best-in-class solution and my personal ability to exceed user expectations.

🗓️ What I Do

My Skillset

01.

Full-Stack Product Owner

I drove the design vision and strategy for projects, ensuring alignment with user needs and business objectives. Brought in a UXD I quickly rose to UXA and eventually UXM. I established, mentored and guided the design & dev team, fostering collaboration and establishing high-standards of design excellence, product delivery and user/customer satisfaction.

02.

Lead UX Architect

deep dived into info architecture, user flows, and navigation structures to transform user needs into elegant, intuitive designs that ultimately served to improve the logistics process and communications between users (customers) and UPS. I led cross-functional teams, implemented in-depth user research and stake holder feedback.

03.

User Experience Manager

As a UX Manager, I lead and mentor a team to ensure our user experience design process aligns with business goals. I designed the web experience, UX strategies, collaborate with stakeholders, and oversaw user research and testing to inform and validate our designs.

04.

Experience Strategist

As a UX Strategist, I take a more strategic and holistic approach to user experience. I was responsible for deep user & product research in order to define the overall UX strategy, goals, and objectives to align UX efforts with broader business goals.

05.

Lead Experience Designer

developed cutting-edge design solutions that drove engagement and satisfaction , ensuring that the digital spaces we create as a team are not just pretty but also logically organized and easy to navigate.

06.

Sr. Experience Designer

By conducting user research and iterating on designs through testing, I ensure company products deliver exceptional user experiences while aligning to company branding and business objectives

⏱️ My Journey & Track Record

tons of Experiences

2016

UX Designer (Dallas, TX)

Co-design the visual appearance and assure alignment with the Citi style guide of all new features and enhancements on the new CitiPay mobile application. 

2017

Experience Design Manager (Dallas, TX)

Full-Stack UXA. With a brand new team (never before comprised in the history of 7-eleven) and exceptional resource challenges, I was tasked with the extremely ambitious 6 months goal to strategize, conceptualize, and create both a customer and franchisee app along with creating all associated digital executive & user training material. In addition to assisting in both the 7-eleven digital UX recruitment and seamless handoffs to 7-Eleven’s new UI team.

2019

Lead UX Architect (Frisco, TX)

Responsible for working with global cross-functional teams to drive design vision and strategy that meets the needs of Optiv users and stakeholder asks. Translating business requirements into design specifications in order to execute the vision of the company through intuitive yet creative user experience architecture & design.

2021

User Experience Strategist (Remote)

Worked directly in partnership with the Sr. ux global strategist to align direction and execution with user experience director, senior leaders, and cross-divisional teams considering every aspect of the user’s experience, user journeys, business, and marketing goals to coordinate and deliver design, prototypes, documentation, and strategy to the highest possible standards.

2022

Lead UX Designer (Remote)

Worked with cross-functional team to reimagine and redesign antiquated data search and modification design for engineering end-users.

2024

Lead UX App Architect (mobile)

At the helm of mobile application architecture and design at UPS, where my primary objective is to develop user-centric solutions that optimize logistics processes and elevate the satisfaction of customers. With a focus on translating intricate business prerequisites into scalable mobile architectures, I guarantee UPS’s continued leadership in logistics technology innovation.

👌 People Say about me

Clients talking

Clients

Lead Application Architect

Short Description

At present, I am at the helm of mobile application architecture and design at UPS, where my primary objective is to develop user-centric solutions that optimize logistics processes and elevate the satisfaction of customers. With a focus on translating intricate business prerequisites into scalable mobile architectures, I guarantee UPS’s continued leadership in logistics technology innovation.

Clients

Project Category

Lead Product Designer

Short Description

I collaborated with a cross-functional team to completely reimagine and redesign antiquated data search and modification functionality specifically catered to engineering end-users. This project involved front-loading information to streamline the user experience.

Project Category

Experience Strategist

Short Description

Work in partnership with the user experience director, senior leaders, and cross-divisional teams considering every aspect of the user’s experience, user journeys, business, and marketing goals to coordinate and deliver design, prototypes, documentation, and strategy to the highest possible standards.

Project Category

Lead Experience Architect

Short Description

Responsible for working with global cross-functional teams to drive design vision and strategy that meets the needs of Optiv users and stakeholder asks. Translating business requirements into design specifications in order to execute the vision of the company through intuitive yet creative user experience architecture & design.

Project Category

full-stack product Owner

Short Description

Full-Stack PO. With a brand new team (never before comprised in the history of 7-eleven) and exceptional resource challenges, I was tasked with the extremely ambitious 6 months goal to strategize, conceptualize, and create both a customer and franchisee app along with creating all associated digital executive & user training material. In addition to assisting in both the 7-eleven digital UX recruitment and seamless handoffs to 7-Eleven’s new UI team.

Project Category

Sr. UX Designer

Short Description

Co-design the visual appearance and assure alignment with the Citi style guide of all new features and enhancements on the new CitiPay mobile application. Act as the user advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective.

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