CITI
UX Designer
Co-design the visual appearance and assure alignment with the Citi style guide of all new features and enhancements on the new CitiPay mobile application. Act as the user advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective.
Key Roles And Responsibilities
Have a deep understanding of the Citi product offering, the market in which Citi operates, and the target customers; create wireframes, comps, and prototypes based on behavioral specifications and personas in order to conclude on best approach and practices for optimal user experience
Stay abreast of industry trends and best practices in order to facilitate discussions and guide the decision-making process to meet project objectives
Understand customer goals, business requirements, and technical constraints in order to work within project & resource parameters
Contributing to growing design system in an effort to cultivate a coherent look and feel across the entire Optiv platform
Establish and solve user needs and problems based on observation of user behavior and analytics
Design elegant solutions to complex workflows communicated in visual design using Sketch App
Interface design—component-level interaction principles and concepts
Product design—product-level interaction principles and concepts
CITI portfolios
CITI
CITI
We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives.
