Lead Application Architect

At present, I am at the helm of mobile application architecture and design at UPS, where my primary objective is to develop user-centric solutions that optimize logistics processes and elevate the satisfaction of customers.

Key Roles And Responsibilities

Promote stakeholder collaboration by conducting strategy sessions and providing regular updates; guarantee that all perspectives are acknowledged and incorporated into the development process.

Construct and refine mobile application interfaces that are both user-friendly and intuitive, guaranteeing their congruence with UPS’s brand identity and customer anticipations.

Establish project milestones, collaborate closely with stakeholders from various departments to collect requirements, and guarantee congruence with organizational objectives.

By employing analytics and user behavior data, design decisions can be informed, and the product can be iterated continuously to align with the changing demands of customers.

Isolate user concerns and correct by incorporating feedback mechanisms into application designs, with user engagement and satisfaction as the highest priorities.

Perform regular competitive analysis in order to establish benchmarks for our mobile applications and detect potential areas for improvement and innovation.

Supervise cross-functional teams during agile development cycles while nurturing a rapid iteration and innovative culture.


My projects


Farmer Insurance

Farmer Insurance Group is an American insurer group of vehicles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees. 

Farmers Ins 1



Lead intermediary between the marketing team and back-end development team.Collaborate with Product Owners & Subject Matter Experts (SMEs) in agile scrum sessions daily.Utilized Sketch to create high-fidelity mockups and designs.